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Attention Investors: What’s Really Happening To Better Choice Company Inc (AMEX: BTTR)

Better Choice Company Inc (AMEX:BTTR) price closed higher on Friday, February 09, jumping 0.22% below its previous close.

A look at the daily price movement shows that the last close reads $4.00. Taking into account the 52-week price action we note that the stock hit a 52-week high of $0.80 and 52-week low of $0.11. The stock subtracted -23.17% on its value in the past month.

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On average, analysts have forecast the company’s revenue for the quarter will hit $13.12 million, with the likely lows of $13.79 million and highs of $13.79 million. The average estimate suggests sales growth for the quarter will likely rise by 10.60% when compared to those recorded in the same quarter in the last financial year. Staying with the analyst view, there is a consensus estimate of $64.3 million for the company’s annual revenue in 2023. Per this projection, the revenue is forecast to grow 17.60% above that which the company brought in 2023.

Revisions to the company’s EPS highlights a short term direction of a stock’s price movement, which in the last 7 days came up with no upward and no downward reviews. On the technical perspective front, indicators give BTTR a short term outlook of 100% Sell on average. Looking at the stock’s medium term indicators we note that it is averaging as a 50% Buy, while an average of long term indicators are currently assigning the stock as 100% Sell.

The overview shows that BTTR’s price is at present 10.55% from the SMA50. The Relative Strength Index (RSI) metric on the 14-day timeframe is pointing at 45.44, with weekly volatility standing at 47.87%. The indicator jumps to 19.04% when calculated based on the past 30 days. Better Choice Company Inc (AMEX:BTTR)’s beta value is holding at 0.67, while the average true range (ATR) indicator is currently reading 0.05.

An analysis of the Better Choice Company Inc (AMEX:BTTR) stock in terms of its daily trading volume indicates that the 3-month average is 33.41. However, this figure increases on the past 10-day timeline to an average of 1.7 million.

Current records show that the company has 29.43M in outstanding shares. The insiders’ percentage holdings are 52.72% of outstanding shares while the percentage share held by institutions stands at 13.72%. The stats also highlight that short interest as of Jan 31, 2024, stood at 23640.0 shares, which puts the short ratio at the time at 0.12. From this we can glean that short interest is 0.07% of company’s current outstanding shares. Notably, we see that shares short in January fall slightly given the previous month’s figure stood at 0.1 million. But the -21.00% downside, the stock’s price has registered year-to-date as of last trading, will likely reignite investor interest given the prospect of it rallying even higher.