A Stock Analysis Of E.W. Scripps Co’s (SSP)

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E.W. Scripps Co (NASDAQ:SSP) price on Friday, April 11, fall -8.11% below its previous day’s close as a downside momentum from buyers pushed the stock’s value to $2.04.

A look at the stock’s price movement, the close in the last trading session was $2.22, moving within a range at $2.02 and $2.251. The beta value (5-Year monthly) was 0.926 while the PE ratio in trailing twelve months stood at 2.06. Turning to its 52-week performance, $4.65 and $1.36 were the 52-week high and 52-week low respectively. Overall, SSP moved -25.27% over the past month.

E.W. Scripps Co’s market cap currently stands at around $178.59 million, with investors looking forward to this quarter’s earnings report slated for on 2025-Mar-10.

Analysts have a consensus estimate of 520.04M for the company’s revenue for the quarter, with a low and high estimate of 518.7M and 522M respectively. The average forecast suggests down to a -7.38% growth in sales growth compared to quarterly growth in the same period last fiscal year. Wall Street analysts have also projected the company’s year-on-year revenue to grow to 2.17B, representing a -13.60% decline on that reported in the last financial year.

Turning to the stock’s technical picture we see that short term indicators suggest on average that SSP is a 50% Buy. On the other hand, the stock is on average a 50% Sell as suggested by medium term indicators while long term indicators are putting the stock in 100% Sell category.

1 analyst(s) have given their forecast ratings for the stock on a scale of 1.00-5.00 for a strong buy to strong sell recommendation. A total of 1 analyst(s) rate the stock as a Hold, 0 recommend SSP as a Buy and 0 give it an Overweight rating. Meanwhile, 0 analyst(s) rate the stock as Underweight and 0 say it is a Sell. As such, the average rating for the stock is Hold which could provide an opportunity for investors keen on increasing their holdings of the company’s stock.

SSP’s current price about -27.58% and -7.41% off the 20-day and 50-day simple moving averages respectively. The Relative Strength Index (RSI, 14) currently prints 39.13, while 7-day volatility ratio is 12.48% and 12.60% in the 30-day chart. Further, E.W. Scripps Co (SSP) has a beta value of 1.07, and an average true range (ATR) of 0.30.

If we refocus on E.W. Scripps Co (NASDAQ:SSP), historical trading data shows that trading volumes averaged 1.1 over the past 10 days and 1.26 million over the past 3 months. The company’s latest data on shares outstanding shows there are 74.69 million shares.

The 18.38% of E.W. Scripps Co’s shares are in the hands of company insiders while institutional holders own 61.78% of the company’s shares. Also important is the data on short interest which shows that short shares stood at 2.64 million on 2025-03-14, giving us a short ratio of 1.38. The data shows that as of 2025-03-14 short interest in E.W. Scripps Co (SSP) stood at 680.0000000000001 of shares outstanding, with shares short rising to 2.09 million registered in 2025-02-14. Current price change has pushed the stock -7.69% YTD, which shows the potential for further growth is there. It is this reason that could see investor optimism for the SSP stock continues to rise going into the next quarter.

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